UmeNow Asks: Is Facebook a Predator?

PEMBROKE PINES, Fla., Sept. 6, 2011 —, led by the highly vocal former single mom, is the first and only ad-free social communication service in the world that is totally focused on privacy. It is gaining worldwide attention and praise for its “Facebook is Trash, National Privacy Celebration” campaign against the giant. This week UmeNow strikes at Facebook to block it from targeting children.

“My biggest concern,” says UmeNow founder Evelyn Castillo-Bach, “is that not only does Mark Zuckerberg and his company want to seize all the information it can on adults like you and me so he can make money selling ads, but Facebook also wants to snatch away the precious privacy of your kids.

I believe Facebook wants to grab as much personal information as it can about our children, so they can track their habits, stalk their thoughts, and target their friends, compiling everything into giant databases to profit from a child’s innocence. When will Facebook stop? It stops right here and right now. They’ll stop because of UmeNow.

Facebook has become this huge bloated data monster. It eats the information of adults and I believe it now wants to munch on the information of our children. Let’s not forget that Bloomberg reported in May 2011 that Facebook was hit with a class-action lawsuit for failing to get parental permission before using minors in its social ads.

We don’t ‘like’ Facebook. Where’s the button for that? Who really likes Facebook? People use it by default. Who ‘likes’ seeing ads all the time? Who ‘likes’ being watched, analyzed and tracked? And now they want to add children into the mix? I don’t think so. Not if I have anything to do with it,” says the Latina founder of

“It takes a mother to finally put this arrogant know-it-all billionaire and his company in its place. Enough! Don’t touch our kids.”

UmeNow has released a new video this week as part of its “Facebook is Trash, National Privacy Celebration.” It depicts how an innocent picture posted on Facebook spreads around the globe and into the hands of people never intended to receive it. “Imagine that happening with the photos of your child,” says Castillo-Bach. “It’s already happening to you.”

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Evelyn Castillo-Bach earned her M.S. in 1993 from the Columbia University Graduate School of Journalism. She has traveled extensively in Ethiopia and in the Balkans, accompanying her Danish husband who is a lawyer.

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