UmeNow

New social media site flays 'data-eating monster' Facebook in launch video -- Social Media / UK, The Drum

Fri 2 Sep 2011
New social media site flays 'data-eating monster' Facebook in launch video

NoelYoung
Social Media / UK
The Drum

A new social network that aims to crush Facebook and, while they're at it, Google+ too, has been launched in the US with an "attack" video.

The claim to fame of UmeNow is that it is “the first and only ad-free social communication service in the world that is totally focused on privacy.”
The snag is that you have to pay for the privacy and lack of ads : After a one-month free trial, the fee is $6 a month.

UmeNow was founded in South Florida by Evelyn Castillo-Bach, who has been very vocal about online privacy.

She says of Facebook: “We will kill off the Facebook data eating monster.” She has called UmeNow’s marketing campaign “Facebook is Trash, National Privacy Celebration.”

The video, depicts a heroine (representing UmeNow) defending a person who is being followed by some sort of stalker (representing Facebook).

Source:

The Drum
http://goo.gl/ZdJNn

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