UmeNow Supports Update to Child Privacy Laws by FTC

Pembroke Pines, FL (UmeNow) October 03, 2012 ...

UmeNow announced today that it supports updates to child privacy laws proposed by the Federal Trade Commission that would require ad networks, social networks and other third-party partners of Web sites to ask parents for permission to collect information about users 12 years old or younger.

As reported by The Washington Post "...vague language in the 1998 Children’s Online Privacy Protection Act could allow companies supplying online ads — or even Facebook and Twitter which sometimes appear as little icons on Web sites — to avoid the parental consent process."

"Parental consent should prevail. Back doors that essentially permit the tracking of children and collecting data on their activities and interests should not be permitted," stated Evelyn Castillo-Bach, CEO of, a private network that has banned all tracking and all ads.

Silicon Vally companies have submitted written responses in opposition to the FTC proposal to revamp the Children’s Online Privacy Protection Act of 1998, or COPPA, a law written before a majority of U.S. youths owned smartphones, apps began tracking locations and Facebook’s “like” button was ubiquitous on the Web, reported Cecilia Kang, writing for The Washington Post.

"If the FTC succeeds in updating COPPA, companies, apps, and plugins will be required to clearly identify that they are child-oriented and that they are collecting personal information such as e-mail addresses, names, phone numbers and demographic data. Children and their parents deserve this level of protection," stated Castillo-Bach, an outspoken privacy advocate.

Company Information:
UmeNow entered into its silent launch in July 2011. UmeNow has banned all tracking. UmeNow is a private network that allows its members to post blogs anonymously, with their real name, or using a pseudonym.

UmeNow is known for fiercely protecting the privacy rights of its members. All ads, third party apps, and games are banned to safeguard members from back door tracking and unauthorized information extraction.

UmeNow offers a 2-tier membership structure. It promises the same privacy protection to its free members. Premium level members who subscribe for $6.00/ month have access to all site areas. Crowdfunding is available free of charge to all members.

Castillo-Bach earned her M.S. in 1993 from Columbia University Graduate School of Journalism. She has traveled extensively in Ethiopia and in the Balkans, accompanying her Danish husband who is a lawyer.

As a debut author Castillo-Bach takes her readers into an intimate world where unspeakable loss meets universal success principles. "Champions, Inc: Powerful Life Principles" was published on August 30, 2012, as an ebook, available on Amazon, ISBN:978-0-9882220-0-7.

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